📈 New EdTech Marketing Report 2019

Good morning folks,

Right before the holiday break, we are happy to share the second edition of the “State of EdTech marketing 2019”! This year, we gathered insights from 60+ EdTech/HRTech CMOs & CEOs to give you a good overview of general marketing benchmarks. (A massive thank you to all participants 🙏)

Content

• Marketing budget per sector & revenue threshold

• Marketing budget splits per sector

• The most effective acquisition channels

• Significant barriers to marketing success

• Priorities for 2020

• Brighteye view

• Brighteye predictions for 2020/21 (+ review of Brighteye’s predictions from last year)

Happy holidays 🎄 and see you in the next decade!

The Brighteye Team